Full Name
Brad Neilson
Job Title
Streamlined Energy
Speaker Bio
Brad has held a variety of Entreprenuer and leadership roles over 30 years in his own business Cram Australia, with Joy Global and Komatsu Mining Corp. Brad has been a part of advanced manufacturing, engineering, new product development, marketing, sales and business development for over 30 years, with a passion for Innovation, finding solutions to problems and driving business growth.
Brad was a partner in the technology business Cram Australia for 10

Brad’s role as an Executive Director and major shareholder in Cram was creating new technology, new products, then leading commercialisation. The commercialisation phase including developing and implementing marketing, promotion and sales channels directly and with distributors.

Through this period Cram grew from a single product to more than 22 innovative products, with annual revenue growth from under $1m to over $20m. Cram provided product and service solutions predominantly in Mining, however via the Cram Advanced Composites division, diversified into High Voltage distribution, military, steelmaking, off-shore yacht racing, and printing industries.

In mid 1998, Cram Australia was acquired by the then Nasdaq listed US Company Joy Mining Machinery, that then became Joy Global Inc. Joy Global was a 100 year old, global leader in primary mining equipment, acquired by Komatsu in 2017.

Brief overview of roles in Joy and Komatsu.

1 year Joy Global Director: Technical and Marketing: Led the integration of the Cram business

3 years Joy Global Director of Engineering: Restructured regional engineering into a customer focused product and projects team. Statutory responsibility for all products and mining systems in Australasia. Led a cross disciplinary engineering team of 65 personnel. During this time engineering and manufacturing of the continuous Miner product line was introduced into Australia

6 years Joy Global Director – Sales and Marketing: Restructured regional sales organisation into product and system based solution provider. Led the creation of a system approach to underground Mining. Direct accountability for revenue and profitability, team of 85 sales, service, project and product personnel. Grew market share from less than 30% to a blended average of 65%.

4 years Joy Global Vice President and Managing Director Australasia: +1,000 personnel +$600m revenue, operating from 9 centres in Australasia. Scope

includes manufacturing, engineering, supply chain, sales, marketing, Service, HR, Legal and managing global product introduction. Led growth in the business from approx. $300m to $600m, with improved margins, and reduction in working capital.

2 years Joy Global Vice President Hard Rock Mining. Led the creation of a new Global business unit, in a completely new market segment. Created a team and led the development & commercialisation of transformational technologies in Hard Rock Continuous Mining systems, and Hybrid electric load haul dump products.

4 years Joy Global President Hard Rock Mining: Rapidly grow the Hard Rock business unit via acquisitions, new product development and establishing a global sales organisation. Completed 2 acquisitions (Mining Technologies International in Canada, and Montabert in France). Business unit activity includes all facets of engineering, manufacturing, marketing, sales and service across 6 Global regions.

1 year Komatsu Mining Corp. Co-Lead Global Technology and Innovation Task Force. The T&I task force was created to bring all parts of the Komatsu Mining business together with a team of approx. 20 leaders of each product line, regional business unit and technology development groups. The outcome was a strategic roadmap to ensure Komatsu would be at the forefront of Mining solutions in the decades ahead.

Board of Directors experience
4 prior Executive Director roles spanning 30 years – Cram Australia, Joy Mining Australia, Joy Global France, EzyMine Pty Ltd
Current board roles
Executive Director – HyperFlow Technologies Member of the Board of Directors – CMTE Mining Ltd
Member of the Board of Directors – Life Technologies (SmartCap) Chair Board of Directors – Streamlined Energy Pty Ltd

Professional memberships and qualifications Member of the Australian Institute of Company Directors Fellow Australian Institute of Management
A. Dip. Mech. Eng.
Named Inventor and Granted 19 US patents, with 5 patents pending.
Brad Neilson